





The end user and their experience
The end user and their needs and experience are the focus of good User Experience Design
Any item or application that people use
Any item or application, physical or digital, that people can use benefits from a well-designed User Experience
Anywhere an item or application is used
At home, at work, on the road or anywhere in between, thoughtful, well-designed User Experience is a benefit to any item or application
Good UX causes people to want to use it again
A well-designed User Experience makes any application or item more enjoyable and easy to use, causing people to want to return and use it again
Any time a user needs or wants to use an item or application
Any time someone wants or needs to use something, a well-designed User Experience can help them do so
Solid research, testing, feedback and iteration
Comprehensive research, testing, feedback and iteration are key to creating a memorable User Experience
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